The community of Yonezawa City has a feature that has supported certain industries by bringing together delicate technologies rooted there, such as fabrics and semiconductors, which is different from conventional heavy industries. Turning our eyes to other regions, we can find a good example of industry-academia collaboration in Higashi-Osaka City, where smaller enterprises and Osaka Prefecture University are collaborating to launch the Maido 1 rocket. However, despite Yonezawa City having well-established technologies in precision instruments and semiconductors, investments and support by enterprises has not worked well. At present, new fields of technology are going to be pioneered through partnerships between smaller enterprises and universities/laboratories. Given the current business environment, investments in plant/equipment and human resources are expected to provide impetus for the earlier commercialization of organic EL displays or illuminations.
The first challenge we must face is the development of a next-generation display for the 2008 Beijing Olympic Games. If our display cannot be commercialized by 2011, when terrestrial digital broadcasting will start in Japan, we will lose out in market competition. We have to go ahead with these looming time limits in mind. We expect the commercialization of organic EL devices to create a display market of Yen14-15 trillion in 2010 and an illumination market, where this technology is expected to replace fluorescent and incandescent lamps, of Yen600 billion. We believe that the increase in the number of business partners in Yonezawa, where research and technology accumulation related to organic EL proceed, will contribute to improving the level of competitiveness of Japan as a whole for its survival.

