With the 21st century, the "century of the environment," just around the corner, conventional social and economic systems have reached a major turning point. The Japanese electric utility industry entered a period of intense competition in March 2000 when deregulation for the industry went into effect, leading to a significant change in the business situation for the utilities. Tohoku Electric Power Co. (Tohoku EPCO) recognizes that measures for dealing with environmental issues, specifically the implementation of stricter environmental regulations and promotion of energy conservation, will have an increasing influence on its management and operations.
The new corporate vision Tohoku EPCO formulated in March 2000 as a future guidepost for its management and that of the Group places environmental conservation measures at the top of its list of activities for promotion of the public good. The vision calls for the Group to achieve environmental conservation and cost curtailment while maintaining mutual trust with local communities by ensuring a stable supply of electricity.
In FY 1999, Tohoku EPCO implemented measures to prevent global warming that included
development of nuclear power and improved operational efficiency at its thermal power stations. In addition, the company took positive steps for more efficient use of energy, environmental conservation and recycling programs in local communities, and for global environmental conservation that included participation in an afforestation project overseas. Tohoku EPCO continues to promote these measures in FY 2000, the last year of the Global Environment Action Plan (Phase  ; FY 1998 - FY 2000).
Tohoku EPCO hopes that the information in this brochure makes you realize our positive commitment to conservation and preservation of the environment.
November 2000
Tohoku Electric Power Co., Inc. |
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