Tohoku Electric Power Co., Inc.

Tohoku Electric Power Co., Inc.  Environmental Action Report 2007

Environmental Activities in Close Cooperation with Local Communities

Our concept of environmental communications is to disclose information about the status of our efforts toward solving environmental problems and to take in the opinions and evaluations received from customers for the improvement toward next step while considering environmental activities and implementing such activities together with the local residents. Tohoku EPCo and the Tohoku EPCo Group are actively pursuing in union the environmental preservation activities with the local residents.

Especially in Environmental Awareness Month which is June, many activities such as tree planting and afforestation, resources recycling, environmental lectures, and delivery energy lectures by our personnel are organized, and in the Environmental Awareness Month in FY2006, a total of about 270 activities and programs were implemented in our offices and establishments and about 18,000 local residents participated in those activities.

Head Office

Holding of “ECO Life Talk 2006”

Image:ECO Life Talk

In June 2006, Tohoku EPCo held “ECO Life Talk--Wonderful Discovery, That is the Earth” at its Head Office.

This event was held with an aim to think about environmental issues such as global warming and recycling and act together with local residents who participated in the event. About 220 people participated in the event.

On the day of the event, Ms. Waka Okoshi of Graduate School of Agricultural Science, Tohoku University , who participated in the 42nd Japanese Antarctic Research Expedition (summer party) as the first Japanese mother, held a talk show titled “Think about Global Warming--Message from Antarctica.” Mr. Tomo Yamaguchi, a percussionist, held an attraction of “junk percussion instrument performance.”

During the talk show, Ms. Okoshi talked about the environment based on her experience and introduced her life in Antarctica. As for the attraction, Mr. Yamaguchi played junk percussion instruments that were made by himself by using styrene foam, discarded materials, etc. All of the participants made peckers (shakers) by using Plastic bottles, and played in concert. Environmental communication activities were conducted in a united manner during the event.

Aomori Branch Office

Cleaning of Traffic Lights (Goshogawara Customer Services Office)

Image:Cleaning of traffic lights

Goshogawara Customer Services Office cleaned traffic lights at ten places and removed notices illegally posted on poles in the city of Goshogawara in time for the spring traffic safety campaign and the school entrance season. The office used bucket trucks and carefully cleaned traffic lights.


Iwate Branch Office

Activities to Release Fry into the Kasshigawa River and Environment Study Meeting (Kamaishi Customer Services Office)

Image:Activities to release fry into the Kasshigawa River and environment study meeting

In cooperation with the environment section of Kamaishi municipal government, Kamaishi Customer Services Office released 7,000 masu trout fry into the Kasshigawa River with second-grade children of Kamaishi Elementary School, and also held an “environment study meeting” to learn about fish living in the Kasshigawa River. The companies of Tohoku EPCo Group also cleaned the riverbed.


Akita Branch Office

Joint Cleanup Activities by Tohoku EPCo Group (Odate Customer Services Office)

Image:Joint cleanup activities by Tohoku EPCo Group

Together with the relevant companies in Tohoku EPCo Group, Odate Customer Services Office conducts cleanup activities at Keijo Park in Odate every year. With a wish to allow visitors to enjoy the viewing of the cherry blossoms in a clean park, the office has conducted such cleanup activities for seven years in a row. Empty cans, sticks and twigs, etc. which are conspicuous after the thawing of snow, are gathered, and the season of the park changes to spring.


Miyagi Branch Office

“Flower Island Nonoshima” Planting Activities (Shiogama Customer Services Office)

Image:“Flower Island Nonoshima” planting activities

Together with elementary and junior high school students, Shiogama Customer Services Office planted ornamental kales and pansies at a elementary and junior high school in Nonoshima, an isolated island of Shiogama City, and also planted lavender at a flower garden called “Yui Garden” in the island.

As part of the activities to color the island with flowers, the office encouraged children to think about the importance of environmental protection through their experience in planting this year again in cooperation with NPOs.


Yamagata Branch Office

Mogami River Swan Park Clean Operation (Sakata Engineering Center and Sakata Customer Services Office)

Image:Mogami River Swan Park clean operation

Sakata Engineering Center and Sakata Customer Services Office cleaned the place where swans come flying in cooperation with a local “club of those who love swans,” the companies of Tohoku EPCo Group, and retirees of Tohoku EPCo. It was the 15th cleaning.


Fukushima Branch Office

Nature Experience School for Parent and Child (Fukushima Branch Office)

Image:Nature experience school for parent and child

Fukushima Branch Office held the “nature experience school for parent and child” at the citizens' forest. Forty parents and children publicly invited learned the importance of the protection of natural environment through walking in the nature with a guide of the forest, cleaning in the forest, unloading of charcoal from stoves, etc.


Niigata Branch Office

Volunteer Activities to Clean Environment in Oshiroyama (Murakami Customer Services Office)

Image:Volunteer activities to clean the environment in Oshiroyama

Together with local resident, Murakami Customer Services Office conducts cleanup activities at Gagyuzan (nicknamed Oshiroyama), which is a place of recreation and relaxation for the citizens. This cleaning activity has been conducted in August every year for more than 20 years. The stone walls where weeds are removed can be clearly seen from the urban area in Murakami, contributing to improvement in the image of the city for sightseeing.


TOPICS Holding of “Autumn Festa 2006 in Riverhead Forest”

In October 2006, “Autumn Festa 2006” was held in “Tohoku EPCo Riverhead Forest” (located in Tadami-machi in Fukushima Prefecture).

While expressing our feelings of gratitude to local residents in “Tohoku EPCo Riverhead Forest,” we hold “Autumn Festa” every year as an event to renew their awareness about the charms and importance of nature.

For the sixth festa this year, we held the even with the local communities concerned in one for parents and their elementary school children in cooperation with the municipal government, education board and tourism development association of Tadami-machi. On the day of the event, about 100 people participated in a fine autumn weather with beautiful autumn-tinted mountains for a background.

In the event, the participants enjoyed a “field bingo game” to find trees and plants of wild growth and mark their cards, and renewed their awareness about the importance and beauty of their local nature in Tadami-machi.

In a “thinning lesson,” children were taught that thinning is absolutely necessary to raise large trees in the forest. Then, they saw actual thinning and deepened their understanding about the importance of management of the forest.

Moreover, mushrooms were planted on thinned wood, and participants could learn about local industries, too, in the event.

“Tohoku EPCo Riverhead Forest”

We participated, as part of the project commemorating the 50th anniversary of our Company's foundation, the “Secondhand Books-and-Forest Exchange System” developed by Tamokaku Co., Ltd. (hereinafter referred to as “Tamokaku”) located in Tadami-machi in Fukushima Prefecture. Some 180,000 secondhand books and 12,000 CDs donated from our employees were donated to Tamokaku, and the right to use a land of about 40,000 square meters was given to Tohoku EPCo in exchange for these books and CDs. Then, “Tohoku EPCo Riverhead Forest” was opened in March 2001. We received in 2002 the Chairman's Prize from “3R Promotion Conference” organized by consumer organizations and industrial organizations concerned for our contribution to 3R of “Reduce, Reuse and Recycle” toward a recycling-oriented society.

(C)Tohoku-Electric Power Co.,Inc. All Rights Reserved.
Image:Field bingo game Image:Bingo game Image:Releasing of eco balloons Image:Planting of mushrooms