Environmental Conservation Activities in Close Cooperation with Local Communities

Our concept of environmental communications is to disclose information about the status of our efforts toward solving environmental problems and to take in the opinions and evaluations received from customers for the improvement toward next step while considering environmental activities and implementing such activities together with the local residents.

Our Company and our Company Group are actively pursuing, in unison, the environmental preservation activities with the local residents.

Especially in Environmental Awareness Month which is June, many activities such as tree planting and afforestation, resources recycling, environment lectures, and energy lectures by our personnel are organized, and in the Environmental Awareness Month in FY2004, a total of about 320 activities and programs were implemented in our offices and establishments and about 25,000 local residents participated in those activities.

Kesen-numa Customer Services Office

Cooperation with the Local Community
--Eco-Point Activity--

The Energy Talk-in Society in the Kesen-numa Area, in which our Kesen-numa Customer Services Office participates, has established the "Kesen-numa Eco Club" and developed "Eco-Point Activity" since 2003 for the purpose of improving the citizens' environmental awareness.

This activity is an unique style program in our country, under which an "Eco-Point Card" is distributed to citizens who have participated in various environmental preservation activities such as cleaning, tree planting, and afforestation, and stamps are put on the Card as proof of such activities. Citizens who achieve a certain number of points can receive various benefits, for instance, such citizens are introduced in local newspapers or enjoy discount service according to the number of the stamps at designated stores supporting this project.

The Eco-Point Cards have so far been issued to about 7,000 citizens and this activity has so expanded that now, more than 10% of Kesen-numa citizens participate in the program.

Furthermore, in November 2004, the Society was awarded the "Environmental Minister's Commendation for Activities to Prevent Global Warming" which is presented to the individual or organizations who made a remarkable contribution to global warming prevention activities.

Tree planting at Anba-san

Planting activity

Head Office

Holding of Eco Partnership 2004

In June 2004, our head office held "Eco Partnership 2004" which is an environmental awareness-raising event, in cooperation with the Ministry of the Environment, the Miyagi prefectural government, the Sendai city government, and the Miyagi Environmental Counselor Association that is an NPO corporation. This event was based on the concept that it is important that various entities such as governments, companies, and civil groups make efforts toward the solution of environmental problems in cooperation with the local residents while sharing their respective understanding of environmental problems and building the partnership on the relations of trust.

In the event, which was held for a period of about one week with "Let's Know, Think, and Act" as a slogan, there were panel exhibitions on the theme of environmental problems, seminars, workshops, as well as the environmental concert by ocarina player Mikako Mototani, promoting communications with the local residents.

Environmental seminar

Environmental concert

Aomori Branch Office

Mabuchi River Riverbed Cleaning Activity (Hachinohe Customer Services Office)

Cleaning activity in the riverbed

Hachinohe Customer Services Office has, since 1990, carried out a cleaning activity for the riverbed of Mabuchi River running through Hachinohe city, with participation by the employees of our Company and our Company Group and their respective families as well as a great number of citizen volunteers.

Iwate Branch Office

Supporting Activity for Recycling by Morioka Citizens' Welfare Bank (Morioka Customer Services Office)

Checking and cleaning of used electric fans

Morioka Customer Services Office is supporting the recycling activity by Morioka Citizens' Welfare Bank since 1976. The Office helps checking and cleaning work of the used electric fans, stoves, and skis collected from individual families.

Akita Branch Office

Entry into "Akita Eco & Recycle Festival" (Akita Branch Office)

Eco & Recycle Festival

Akita Branch Office made an entry into the "Akita Eco & Recycle Festival" and implemented awareness-raising activities for visitors through panel exhibitions concerning energy and environmental problems as well as through giving easy quizzes.

Miyagi Branch Office

Tree Planting in Kinkasan mountain (Onagawa Nuclear Power PR Center)

Seedling planting

Onagawa Nuclear Power PR Center, together with elementary school children and their parents, implemented a tree planting activity for Kinkasan mountain where damage from pine weevils has been increasingly serious. They also organized a nature observation walking through which the children learned the importance of environmental preservation.

Yamagata Branch Office

Environmental Beautification Campaign for the Area around Shin Ochiai Dam (Sakata Engineering Center)

Planting activity in the flowerbed

Sakata Engineering Center cooperated on environmental beautification with the members of the aged people's clubs in the surrounding area of Shin Ochiai Dam by planting seedlings of flowers of various colors around the administration office of Akagawa Dam and in the flowerbed within the local park.

Fukushima Branch Office

Holding of "Parent-Child Forest and River Class" (Fukushima Customer Services Office)

Nature observation class

Fukushima Customer Services Office provides "Parent-Child Forest and River Class" intended for elementary school children and their parents. They learned the importance of natural environment through the nature observation class by the forest guides officially recognized by Fukushima prefectural government as well as the craft class where thinned wood was used.

Fukushima Branch Office

River Purification Activity in Cooperation with NPO Corporation (Koriyama Customers Services Office)

River purification activity

The Koriyama Customers Services Office participates in activities organized by local NPO corporation that works on river purification. The Office implemented together with local junior high school students the purification activity of Minamigawa canyon in the Koriyama city that has been polluted by domestic waste water and other sources.

Niigata Branch Office

Implementation of "Green Expansion Team in Yoriihama" Activity (Niigata Customer Services Office)

Planting of black pine seedlings

Niigata Customer Services Office organized a planting activity as a part of"Niigata Centenarian Story of 'Green'" campaign where local Yorii Junior High School students and the employees of the Company Group jointly planted black pine seedlings in the coastal preservation forest near Yoriihama transformer station.